The Best Vegan Clothing with Vegan Lifestyle Blogger Livia van Heerde

Want to have more clothes you love, but fewer overall? Vegan lifestyle blogger Livia van Heerde shares how it's done—with vegan brands only.

So, who are you? :)

My name is Livia and I am originally from Austria. I live in London where I study environmental science and I started blogging about a sustainable and ethical lifestyle about 2 years ago. It started with an Instagram account and then I decided to create a blog. My main focuses are sustainable living; ethical fashion; vegan living; and news regarding climate change, plastic pollution, unfair working conditions, and political developments in regards to the environment. I share my ethically-made, vegan, and sustainable outfits, show tricks on how to live more sustainable, and summarize the most important news in those fields in my Instagram stories.

How do you describe your style?

Currently I am really into neutral colors (black, white, nude) and simple designs but I also enjoy more extravagant shoes and accessories to spice it up. I am always looking for pieces that would work years from now and are designed in a more elegant yet young way rather than super casual. I became vegan about 5 years ago and during my journey I stopped buying fashion made from animal materials because I believe that it is not necessary to harm animals for the purpose of fashion. About 3 ago I read about how most of our clothing is made and that workers are working in inhumane working conditions so that we can buy a t-shirt for £5. So I slowly started researching if there are brands that manufacture under ethical conditions and shared what I found on Instagram. Now, I only buy clothing that is made ethically or secondhand because I don’t want to support the unethical and unsustainable fast fashion industry anymore.

Livia wears a top and pants by  Miss Green , coat by  Studio Cossac , shoes by  Love Sofie , and bag by  LaBante London .

Livia wears a top and pants by Miss Green, coat by Studio Cossac, shoes by Love Sofie, and bag by LaBante London.

How has your style changed throughout the years?

I think because I am still very young, my style has very quickly matured with me. My style has become more timeless and sophisticated than it was 2 or more years ago. I don’t try to look “sexy” 24/7 anymore. That means I don’t wear the tiniest skirts, the tightest dresses, and the newest trends anymore. There are a few young trend pieces that are still in my closet but I mainly like wearing more simple styles.

What is your go-to look?


One of my favorite options:

A turtleneck by People Tree

A pair of high waist jeans by Armed Angels

Black pointed heeled loafers by Mireia Playà to spice it up

Black statement earrings by Luci 

And another:

A cream sweater by Noumenon

Nude shoes by By Blanch

Neutral-colored pants (old pair I own)

What's a piece in your closet you wear to make more of a statement?


My newest obsession: this season’s black knee-high boots with a statement design in the front by Ballūta Shoes.

What brands do you love?

This changes a lot since I am constantly discovering new fair fashion labels. I currently love Balluta Shoes, Ekyog, Elementy, and Beyond Skin.

What's your advice on finding a style and building a closet you love?

I’d say take your time—especially if you are young. We are often quickly obsessed with a style and don’t like it that much a couple of months later. If you go on a shopping spree during that time, you’ll end up with a closet full of clothes you don’t like anymore. You have a lifetime to build your closet so don’t let advertising fool you into thinking you have to buy a ton of new clothes in an instant. Create a style inspiration folder on Instagram or something similar and see how your taste develops. There will be pieces you’ve loved a year ago already and those are the ones you should invest money in. Follow ethical fashion experts on Instagram or on their blogs and look at the brands they wear.

Keep in mind that when building a sustainable and ethical wardrobe, you will most likely spend more money on a single piece, but buy less pieces. Think quality before quantity. 

Thank you, Livia!