The Best Amsterdam Clothing Stores for Sustainable Fashion

by Carley Lake | Last Updated: May 29, 2020

I gave myself one day to hit up the top sustainable and secondhand shopping destinations in Amsterdam. I’m tired. Amsterdam is at the forefront of sustainability, hosting its own Dutch Sustainable Fashion Week and incubating the new ethical fashion startups at Fashion for Good. This below-sea level city is the eco-friendly fashion hunter’s dreamland. See my top Amsterdam clothing stores for sustainable fashion picks below. There is too much good stuff so I created another post with all the vintage goodness.

All shops (+ vintage!) can be easily accessed via this Amsterdam Good Finds Google Maps List to use on your upcoming Amsterdam trip.

1. STUDIO JUX + CO. FLAGSHIP STORE

Jitske Lundgrens and Carlien Helmink started studio JUX (store and clothing brand) with the motto that fashion should be fun and fair for all involved—designers, factory workers and the end consumer. “Jux” even means “having a laugh” in German.

Jux owns a factory in Nepal, and say on its website, “All of our Nepali employees are rockstars, who we continually support. Being the owner of the factory, we ensure that a studio JUX supervisor is present at the factory to guide and support the team.”

Its flagship Amsterdam clothing store includes its namesake brand for men and women—think relaxed silk shorts, jersey dresses, and cotton tops under €100.

Other sustainable fashion brands sold include clothing brand People Tree, jewelry brand Umiwi, sock brand Qnoop, cosmetics brand Be […] my friend, and more.

Price: $$

Hours: Monday 1-7pm, Tuesday – Friday 11am – 7pm, Saturday 10am – 6pm, Sunday 11am – 6pm

Location: Ceintuurbaan 252, 1072 PD Amsterdam, Netherlands

Phone: +31 20 753 1843

Studio Jux Website

2. GEITENWOLLENWINKEL

Geitenwollenwinkel (I wish I could say that 5 times fast without sounding like a stumped American) is one of the Amsterdam clothing stores that prides itself on caring mainly clothes made of organic cotton with the Global Organic Textile Standard certification. This means that the cotton is made, washed, and colored in a sustainable way, without the use of harmful chemicals. GOTS also ensures that all processes are done fairly.

The store also carries clothing made from Lyocell (Tencel), a fabric made from tree pulp, and clothing made from recycled products. For example, a brand like By Molle uses old jeans to knit new plaids.

Price: $$

Hours: Monday 1pm – 6pm, Tuesday – Saturday 11am – 6pm, Sunday 12pm – 5pm

Location: Utrechtsestraat 37, 1017 VJ Amsterdam, Netherlands

Phone: +31 20 362 0784

Geitenwollenwinkel Website

3. VERSE

amsterdam sustainable clothing — New love = a Kings of Indigo jumpsuit.

Verse is the cool kid’s sustainable fashion store of Amsterdam clothing stores. It is also where I discovered and fell in love with Kings of Indigo, which makes sustainable quality denims, tops, and accessories inspired by American classics with a Japanese eye for detail. (See the jumpsuit I wished I purchased above.)

Along with Kings of Indigo, Verse carries brands like sunglasses brand GOBI, skincare brand (with lipstick colors that pop) Albus and Flora, sweatshirts-in-every-color brand Colorful Standard, and more, that show conscious fashion can be fun and colorful.

Since I first published this post, Verse has opened an additional location, where Charlie + Mary used to be, in the De Pijp neighborhood. Both locations have the same brands and cool kid vibes.

Price: $$

Location #1: Prinsengracht 581- 1, 1016 HT Amsterdam, Netherlands

Hours: Monday – Wednesday 11am – 6:30pm, Thursday 11am – 7pm, Friday – Saturday 11am – 6:30pm, Sunday 12pm – 6:30pm

Phone: +31 6 52001410

Location #2: Gerard Doustraat 84, 1072 VW Amsterdam, Netherlands

Hours: Monday – Wednesday 10am – 6pm, Thursday – Saturday 10am – 6:30pm, Sunday 12pm – 6pm

Phone: +31 6 52001410

Verse Website

4. NUKUHIVA AMSTERDAM

amsterdam clothing brands — Rhumaa ‘s dream is to bring art, stories and culture closer together through fashion and to give young artists a platform to showcase their talent. Pretty cool.

Nukuhiva knows sustainable denim of all the Amsterdam clothing stores. Try on a pair of the store’s own Nuku jeans, made from GOTS certifie Turkish fabrics consisting of 98% organic cotton and 2% lycra, a pair of Nudie Jeans® made from 100% organic cotton, or a pair of Kuyichi jeans. There are a lot of sustainable jeans options.

Price: $$

Hours: Monday closed, Tuesday – Friday 10:30am – 7pm, Saturday 10am – 6pm, Sunday 12pm – 6pm

Location: Haarlemmerstraat 36, 1013 ES Amsterdam, Netherlands

Phone: +31 20 420 9483

Nukuhiva Amsterdam Website

And before you go: Amsterdam Good Finds Google Maps List – Happy shopping at the Amsterdam clothing stores!